Link Building Process for SEO

The concept of SEO [Search Engine Optimization] is to make a website url listed on the initial page of a search engine search result. In other words, making a link more popular so that the search engine recognizes the optimized link on a higher priority, than the other non-optimized links. Among the 2 major areas of SEO which are On-page optimization and Off-page optimization which is also called “Link building”. The later plays the key role in SEO.

Link building is a service that is used to improvise the popularity of the website’s link. This service is achieved by getting the other websites to link back to the website being search engine Optimized. Though the process is found to be slow, the outputs and its benefits are high. This is a major service in usage to increase the popularity of a web page.

It is advisable to approach a professional to perform link building service, than approaching an inexperienced person. Though the process seems to be easy and simple, the truth is vice versa. This requires a lot of research and analysis. A slight misunderstanding of the concepts can lead to adverse results to the website being optimized.

Before approach a SEO professional, a detailed analysis on the projects that the company or professional has handled earlier, is to be made. Below are the ways in which a person can obtain links for their website:

1) Buy Links – The better the link, costlier will the link be. Here you can buy text links, which can help you to rank high.

2) Ask For Links – you can place an enquiry for links over phone or email.

3) Link Exchanges – Swap Links with other webmasters.

4) Register with Directories – Register your site with a number of directories.

5) Use Viral marketing techniques – The most popular technique in use is link baiting.

Link Buys is a major technique used in SEO which can be performed in a variety of ways. You can conduct contests online and the winners can be asked to write a review about your product and the website. You can provide samples of your product to the customers and ask them to write a short review on the product on the website. It is easy to hire people for a very little money, to hit the websites. A best example is the Mturk website. A job to write a short review on the product on particular website makes multiple users around the world to hit the website simultaneously, which increases the popularity and results in optimization. This method is a recommended option among the above mentioned 5 techniques.

Link exchange is one process that is found to be widespread among the SEO companies and software companies. Though SEO consultants say that, this is a recommended method to achieve optimization of a website, this is a violation of Google’s terms of service and ultimately their webmaster guidelines.

Link baiting is a process of attracting users to a particular website, by either posting controversial data or by any other means. But there is a serious drawback in using this technique, as there is a higher possibility for the end-user to get tired by the overuse of this technique. Thus, selecting the correct and suitable technique to be used for link building is recommended.